Wireless continued to pay off for Rogers Communications last quarter, which saw operating revenue at the cable-turned-phone giant rise by 4% to just over $3 billion.

The company on Wednesday posted a profit of $310 million and earnings of 51 cents per share for the three months ending Dec. 31.

Profit for the full year shot up 48% to $1.4 billion.

‘Against a tough economic backdrop, we delivered solid financial and operating results during the fourth quarter,’ said CEO and president Nadir Mohamed in the report. ‘The results show a healthy balance of growth, cost control, improved churn and a double-digit increase in cash flow generation.’

Wireless was the big earner for Rogers through both its fourth quarter and the year, leading its cable, retail and media/broadcasting divisions. Operating revenue in the media division, which includes its television and radio holdings, was flat for the quarter at $393 million and down by 6% for the year to roughly $1.4 billion.