Hockey golden for consortium

The final day of the Vancouver Winter Olympics delivered a ratings bonanza for the broadcast consortium on Sunday.

The storybook ending that saw Team Canada advance and win the gold medal game in men’s hockey broke television records, averaging 16.6 million viewers, with a peak of 22 million when Sidney Crosby scored the game-winning goal in overtime for a narrow 3-2 victory over archrival U.S. (All numbers 2+ and based on PPM data.)

The game aired at 3:15 p.m. EST across nine consortium stations in eight languages.

CTV says 80% of Canadians watched some part of the historic match, which was expected to be a ratings goldmine should the Canucks advance — made even better by the fact that their opponent was Team USA, which upset the Canadians in their first meeting a week prior.

A closer look at the breakdown of the numbers shows just over 10 million were watching on CTV, with an additional 2.7 million on TSN.

Over on NBC, the Canada-U.S. showdown scored 27.6 million viewers — the most-watched hockey broadcast since the gold-medal game between the U.S. and Finland in 1980, according to the Los Angeles Times.

The consortium’s Olympic coverage was capped off by the closing ceremony, which generated 14.3 million viewers for the two-and-a-half-hour event that featured Canuck celebrities including Michael J. Fox, Michael Bublé, Catherine O’Hara and Neil Young. It was the second most-watched event of the Games behind the gold medal hockey game. The opener on Feb. 12 came in third with 13.5 million viewers.