In a surprising move, Andy Sykes, former VP sales and marketing at Toybox, has left the company, which was purchased earlier this year by Technicolor, for chief rival Deluxe. Sykes is Deluxe’s new VP business development, a role he has been serving since early September, although the shop did not officially announce it until six weeks later.

Sykes, who cofounded former Toybox parent company Command Post & Transfer in 1986, is heading up Deluxe’s new initiatives in advanced digital post services, which he also helped launch at Toybox.

Sykes retained a position under Technicolor ownership in a subordinate role, but decided instead to scout out other opportunities.