Entertainment One, Fine Brothers Entertainment (FBE) and Keller/Noll, the creators of culinary competition Chopped, have partnered to challenge the traditional TV business model.

Together, the trio will develop a slate of new TV formats, with a focus on unscripted programming. Each show will incubate on the FBE Digital Network, which reaches over 14 million subscribers on YouTube alone, which will allow the companies to receive direct and instant feedback from a targeted worldwide fanbase before expanding to linear TV, said Tara Long, executive VP of U.S. alternative programming, eOne Television, in a statement.

The first project to come out of the fledgling partnership will be Quizzicle, a gameshow slated to premiere later in 2016.The format pits two teams against each other in a competition where they have to guess answers to pop-culture trivia clues.

The partnership builds upon a preexisting relationship between eOne and Keller/Noll. The pair entered into a first-look deal for unscripted programming earlier in 2016. Entertainment One also entered into a similar deal with Datari Turner earlier this month.

From Realscreen