Snap has accepted what’s billed as its first Canadian and 100% Indigenous-owned and -operated media company into its content accelerator.

Seeing Red Media, based on the Six Nations of the Grand River Territory in Ontario, is among the second cohort of participants selected for the content accelerator titled 523.

The one-year program offers funding, resources and personalized support to small content companies owned by underrepresented groups to help build their businesses and audiences through the creation of premium Shows on Snapchat.

For the next year, Seeing Red Media will receive access to resources, mentorship, hands-on learning and financial backing from Snap as the production company contextualizes and produces content on the platform.

Bryan Porter (pictured), founder, president and executive producer at Seeing Red Media, calls its selection a massive step forward and a tipping point for Indigenous storytelling everywhere.

“It presents a huge opportunity to shine a light on a rich and deep talent pool that has been traditionally underrepresented across social and entertainment platforms,” he said in a statement. “We admire collaboration and are very proud to see a global organization like Snap recognizing and supporting the exponential surge of Indigenous creators in Canada, as well as across Turtle Island, and providing a platform dedicated to consistently elevating Indigenous voices at such a critical time.”

Seeing Red Media aims to amplify the voices and vision of established and emerging Indigenous storytellers while increasing representation and cultural accuracy of Indigenous people in all forms of media, according to a news release. Its projects have included the documentary The Water Walker and drama-thriller Asking For It.

This story originally appeared in Media in Canada