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Patti Summerfield
70% rely on word-of-mouth to find content for their kids: MTM
This new edition of the report covers topics including gaming, VR, co-viewing, discoverability and social media.
SVOD growth stalls: MTM
Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.
Canadian OTT subscriptions expected to leap 15%: Convergence
The report also found a drop in Canadian cable, satellite and telco TV subscribers in 2024.
Canadians streamlining SVOD subs, says report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
One-fifth of Canadians watch FAST channels, says report
According to Media Technology Monitor’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.
More than half of Canadians enjoy co-viewing, says MTM report
Those aged 35 to 49 are most likely to be co-viewing, and the most likely to have families living with them, particularly kids.
Roku taps Pehar for ad sales director for Canada
The industry veteran was most recently the head of Canada ad sales at Spotify.
ThinkTV spring report shows Ontario, Quebec viewing habits
The combination of linear and broadcaster streaming services still dominates across all age demos, according to the report.
Seeing Red Media joins Snap’s content accelerator
The Indigenous-owned media company in Ontario will receive resources and training to create content on the social platform.
Newcomers to Canada less likely to own TVs, says study
The MTM study says the vast majority of newcomers own a cellphone and subscribe to SVODs such as Netflix and Prime Video.
Blue Ant acquires connected TV marketplace Media Pulse
The company’s SVP says extending its capabilities for advertisers is a natural progression from its FAST investment.
Nielsen tool tracks how programs perform in the streaming era
The Gracenote ID Distribution System helps creators and advertisers understand how “discoverable” a program is across linear and digital platforms.
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