Patti Summerfield

Posts by Patti Summerfield

Canadian OTT subscriptions expected to leap 15%: Convergence

The report also found a drop in Canadian cable, satellite and telco TV subscribers in 2024.

Canadians streamlining SVOD subs, says report

The new data shows that nearly three in 10 Canadian households depend only on online content sources.

One-fifth of Canadians watch FAST channels, says report

According to Media Technology Monitor’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.

More than half of Canadians enjoy co-viewing, says MTM report

Those aged 35 to 49 are most likely to be co-viewing, and the most likely to have families living with them, particularly kids.

Roku taps Pehar for ad sales director for Canada

The industry veteran was most recently the head of Canada ad sales at Spotify.

ThinkTV spring report shows Ontario, Quebec viewing habits

The combination of linear and broadcaster streaming services still dominates across all age demos, according to the report.

Seeing Red Media joins Snap’s content accelerator

The Indigenous-owned media company in Ontario will receive resources and training to create content on the social platform.

Newcomers to Canada less likely to own TVs, says study

The MTM study says the vast majority of newcomers own a cellphone and subscribe to SVODs such as Netflix and Prime Video.

Blue Ant acquires connected TV marketplace Media Pulse

The company’s SVP says extending its capabilities for advertisers is a natural progression from its FAST investment.

Nielsen tool tracks how programs perform in the streaming era

The Gracenote ID Distribution System helps creators and advertisers understand how “discoverable” a program is across linear and digital platforms.

One third of young gamers also watch streaming content

MTM Jr. provides a snapshot of adoption and engagement of gaming among children under 18 in the anglophone market.

Half of Canadians regularly stream with AVOD

New research suggests 10% of total streaming time now goes to ad-supported platforms.