The report also found a drop in Canadian cable, satellite and telco TV subscribers in 2024.
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
According to Media Technology Monitor’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.
Those aged 35 to 49 are most likely to be co-viewing, and the most likely to have families living with them, particularly kids.
The industry veteran was most recently the head of Canada ad sales at Spotify.
The combination of linear and broadcaster streaming services still dominates across all age demos, according to the report.
The MTM study says the vast majority of newcomers own a cellphone and subscribe to SVODs such as Netflix and Prime Video.
The company’s SVP says extending its capabilities for advertisers is a natural progression from its FAST investment.
The Gracenote ID Distribution System helps creators and advertisers understand how “discoverable” a program is across linear and digital platforms.
MTM Jr. provides a snapshot of adoption and engagement of gaming among children under 18 in the anglophone market.
New research suggests 10% of total streaming time now goes to ad-supported platforms.