Gracenote, a subsidiary of U.S. audience and data measurement firm Nielsen, has launched its Gracenote ID Distribution System, a new platform that helps content owners and creators better manage and optimize content distribution.

The content solutions company provides a litany of data around content performance and trends along with audience data as part of its video insights, in addition to servicing the music, sports and automotive industries. It counts CBC, Apple and Amazon among its customers.

The Gracenote ID platform is designed to help programming sources maximize ROI by making their content easily discovered and represented in distribution channels and their user interfaces.

Gracenote IDs are unique identifiers that act like UPCs for TV shows and movies. The IDs are broadly deployed throughout the global entertainment ecosystem and link data assets related to programs such as descriptions, genres, cast lists, imagery, and program availability on a platform. They also power personalized recommendations within the various video services as well as universal content search and discovery across streaming, connected TV, on-demand and linear platforms.

The platform’s tool helps content providers better manage their metadata and understand its distribution on downstream platforms – meant to help understand how “discoverable” a program is in a streaming era, as well as inform licensing strategies.

But it also has applications for advertisers, especially those creating branded content or investing in product integration. Marketers can obtain Gracenote IDs earlier in the content lifecycle, enabling them to track programming at every subsequent stage.

The Gracenote ID Distribution System is now available in North America, Europe, and Latin America.

This story originally appeared in Media in Canada

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