Disney+ Canada has appointed Justin Erdman its new head of partnerships.

Toronto-based Erdman (pictured) will build private- and public-sector partnerships, with the goal of accelerating subscriber growth and viewer engagement with the U.S. streaming service’s catalogue of content. Along with colleagues across Disney Canada and globally, he will seek out Canada-specific partners and help localize global and North American partnerships.

Erdman has over 15 years of experience in tech, entertainment and media partnerships, content and products. He’s held previous roles in TV, music, and digital content at companies including BBTV, where he was head of business development, and Bell Media, where he was director of strategy and partnerships.

His career has also seen him work as a digital publisher at Rogers Media; at Deezer as managing director of Canada; at Universal Music Canada as head of emerging technology and interactive team; and CHUM Television as an interactive producer.

Last October, Shopify executive Jason Badal joined Disney+ in Canada as VP and GM. The Walt Disney Company streamer launched in Canada in November 2019.