Kari Skogland’s production banner Mad Rabbit is partnering with L.A.-based prodco Blonde Mamba to develop an adaptation of Cuban-American author R.J. Hernández’s debut novel An Innocent Fashion.
Under the deal, Skogland will serve as showrunner and executive producer, while Blonde Mamba co-founders Amelia Baker and Mackenzie Munro will produce. The creative team are currently deciding whether to move forward with the project as a series or a movie.
The coming-of-age novel tells the story of a sexually fluid Cuban-American who moves from a working-class background in Corpus Christi, Texas to New York City, where he confronts the reality of the millennial fairytale through a cut-throat internship at a prestigious fashion firm.
Blonde Mamba is a Gen Z-focused prodco. Earlier in the year, the company announced it is in development on a film project based on the young-adult novel The Art of Love, with Skogland set to executive produce. Skogland sits on the company’s board, which also includes C21Media founder and CEO David Jenkinson.
Most recently, Skogland was tapped to direct all six episodes of the Marvel Studios’ miniseries The Falcon and the Winter Soldier for Disney+. Last year, she also also directed episodes of the Showtime original series The Loudest Voice, AMC’s supernatural horror drama NOS4A2 and Starz original The Rook. She was also nominated for an Emmy Award for her directorial work on Hulu’s The Handmaid’s Tale in 2018.
Skogland founded Mad Rabbit in 2016. The scripted prodco is a joint venture between Skogland and Red Arrow Studios.