Entertainment One has unveiled its latest executive appointment, with former CAA exec Peter Micelli joining as chief strategy officer of film, television and digital media.

Micelli will be responsible for overseeing eOne’s television and digital content businesses, using his industry relationships to help drive partnerships with creators across the company. Micelli will also set the TV strategy for the studio, including sourcing potential merger and acquisition opportunities.

He’ll report to eOne president and chief content officer Mark Gordon and president of film, television and digital Steve Bertram.

The news follows an executive shakeup at the the studio, which saw former eOne TV head John Morayniss step down in January after the studio completed its acquisition of The Mark Gordon Company.

Micelli previously served as co-head of television at CAA where he represented The Mark Gordon Company. During his long tenure at the agency, he helped to package Gordon’s Designated Survivor and the Nathan Fillion-starring cop show The Rookie. 

The move is the latest in eOne’s efforts to strengthen its ties with creators. The company has signed numerous first-look deals with talent in recent months, including a January deal with unscripted prodco Marwar Junction, and recent deals with King Bee Production and Toronto-based producer Vanessa Piazza.