CBC has appointed Jenna Bourdeau executive director, OTT programming and acquisitions.

In the new role, Bourdeau will lead content planning, programming and scheduling for CBC’s OTT streaming platform, cbc.ca/watch. Bourdeau joined CBC in 2014 as senior director of acquisitions.

Bourdeau will also continue to oversee the acquisition of all Canadian and international titles for CBC and report to Sally Catto, the pubcaster’s general manager of programming.

Earlier this month, CBC launched an ad-free, paid version  of its OTT platform, in an effort to better compete with global streamers. The app and cbc.ca/watch are still available for free to all audiences, with advertisements. The platform allows audiences to stream live TV and access exclusive content.

“Jenna’s proven leadership and strong creative instincts will be crucial in this executive management role as we continue to evolve our content strategy,” said Catto in a statement.

Prior to joining CBC, Bourdeau served as VP of distribution for Proper Rights. She was previously co-president of distributor BuzzTaxi Communications, a company she founded in 1999 with Natalie Vinet. It was acquired by Proper in 2013.