CraveTV is continuing its festive-focused premiere strategy for Letterkenny. The third season of the SVOD original comedy show will launch July 1.

The comedy’s newest run, produced by New Metric Media in collaboration with DHX, was filmed in Sudbury, ON and will be a six-episode, half-hour season. The show is created by Jared Keeso, who plays its central character Wayne and, along with his country buddies, exposes viewers to the mundane hilarity of his small-town Ontario world.

In keeping with the show’s absurdity, the show is launching in the summer even through the theme is winter – (“…[W]hat better way to celebrate 150 years of confederation than to complain about winter in the summer,” according to a press release). Guest starring in this upcoming season are Adrian Holmes (Keeso’s 19-2 co-star) and actress Sarah Gadon, giving viewers a window into a world where produce stands double up as sleds.

Season three episodes went to camera earlier this year in Sudbury, ON, where prodco New Metric has based many of its projects, including What Would Sal Do? (CraveTV) and Bad Blood (Rogers). The company in February tapped Kara Haflidson as production supervisor of Northern Ontario operations.

CraveTV has released a two-and-a-half minute, winter-themed alliteration-riddled clip to build up viewer interest ahead of the July debut. To date the clip has been viewed more than 14,000 times on YouTube.