Bell Media has announced the broadcast strategy for Canada/U.K. copro documentary How to Change the World, starting on HBO Canada on Dec. 3 at 9 p.m.

The doc’s debut on CraveTV will coincide with the 2015 Paris United Nations climate conference on Dec. 4 and on Jan. 3, the doc will make its Canadian broadcast premiere at 8 p.m. on CTV. The following day it will become available to stream on CTV.ca.

The 110-minute doc made its world premiere at the 2015 Sundance Film Festival, winning the Special Jury Award for Editing and the Candescent Award. It went on to screen at Toronto’s Hot Docs, Sheffield Doc Fest, Sebastopol Documentary Festival and Global Visions Film Festival.

Mike Cosentino, SVP, programming, CTV Networks and CraveTV, described the release strategy as “unprecedented” for Bell Media, adding that while Corner Gas used a unique strategy (airing on CTV and CTV GO in the same month as its theatrical release) How To Change The World is the first to include an HBO Canada launch and a reduced commercial CTV airing into its rollout.

The doc will receive a large marketing push and make use of Bell Media’s radio assets, said Cosentino.

“We’ve identified the film internally as a priority for marketing. It will get significant attention at both the HBO airing and the CTV launch, because I think we’re speaking to two completely separate audiences,” Cosentino told Playback Daily.

Following the network premiere on Jan. 3, the plan is for other Bell Media specialty channels to look at strategic air dates for the doc, added Cosentino.

How To Change The World is written and directed by Jerry Rothwell (Town of Runners) and produced by Toronto’s Insight Productions, England’s Met Film Productions and U.K.-based Daniel Film. The doc was commissioned by Bell Media in 2013. The film was distributed in Canada by Toronto distributor KinoSmith and had its theatrical release in August 2015.

The Greenpeace doc charts the genesis of the organization, from its inception in 1971 when a group of Canadians’ protest of a nuclear test zone catches the attention of the world’s media.

Updated at 1 p.m. Nov. 17.