Essential 11 Television Canada has rebranded itself as Essential Media Canada, with executive producer Jonathan Dueck taking the reins of the company as CEO and Joey Case named creative director and executive producer.

The rebrand and new appointments following a management buyout, with Dueck and Case becoming shareholders in the company. Essential Media Canada is a Canadian-controlled and operated company that is part of an international partnership between Essential 11 Television USA and Australia-based Essential Media and Entertainment.

Both Dueck and Case have worked on a number of Essential Canada’s past shows and are the team behind the docu-comedy series Fool’s Gold, which airs on Discovery Canada, and the hidden-camera series Made Up, a Disney XD US and YTV series it is producing with marblemedia.

Along with the rebrand, the company also announced Paul Taylor would return to the company as head of development. Taylor was most recently a development producer at RTR Media, where he helped to develop over 30 hours of television programming, including Open House Overhaul. Prior to working with RTR media, Taylor was a development producer with Essential.

Chris Hilton and Jesse Fawcett continue to serve as executive producers with Essential Media Canada.