Breakthrough Entertainment is the latest Canadian indie producer to break for the border.

The Toronto-based producer has opened an office in New York City, and named Beth Fraikorn (pictured) as head of alternative content U.S.

The move expands Breakthrough’s programming and coproduction operations as Fraikorn oversees a push into the U.S. factual and reality TV market.

In her new role, Fraikorn will handle business development and joint partnerships with U.S. independent producers, broadcasters and digital providers.

Fraikorn was most recently with Remarkable Content Group, a boutique TV packaging and sales agency she founded, and previous to that founded and served as CEO of Compulsion Entertainment.

“Under Beth’s guidance, our New York office will serve to further expand Breakthrough Entertainment’s long and successful association with the broadcast and production community in the U.S.,” said Nat Abraham, partner, in a statement on Wednesday.

Breakthrough is following the lead of rival Canadian producers like Paperny Entertainment, Temple Street Productions, Zone3 and marblemedia that have launched U.S. offices to develop and invest in factual and drama TV series for the American market.

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