Canada has proved it isn’t short of any media creativity and advertising innovation. This year, the AToMiC Awards, which recognizes the partnerships and programs that challenge the media status quo, received a hefty 248 case study submissions, and of those, 93 made it to the second round of judging.

Throughout the month of April, Playback, strategy and Media in Canada will be releasing two categories of short listed nominees each week leading up to the show, which takes place May 15 at Toronto’s spacey Airship 37. New categories will be released each Monday.

The AToMiC Awards, launched in 2011, celebrate the partnerships, programs and new developments that together build the Canadian media industry. Here is the first round of shortlists in the “collaboration” and “consumer social responsibility (CSR)” categories.

AToMiC  Collaboration

Surrender Your Say
Tourette Syndrome Foundation of Canada
Saatchi & Saatchi Canada

Stanfield’s + Comedy Exposed
Stanfield’s / Comedy Network
John St.

Mazda3 Fast Lane
Mazda
JWT Toronto

Missing Kids Stamps
Missing Children Network
Lowe Roche Advertising

Alive
The Fable Company Ltd.

AToMiC CSR

Arctic Home
Coca-Cola Canada
Zulu Alpha Kilo / Gravity Partners Ltd.

Make Health Last
The Heart and Stroke Foundation of Canada
Lowe Roche Advertising

Milk Carton 2.0
Missing Children Society of Canada
Grey Canada

Missing Kids Stamps
Missing Children Network
Lowe Roche Advertising

Repackaging Help/Thank You for Helping the Homeless/Homeless Donation Boxes
Raising the Roof
Leo Burnett

Surrender Your Say
Tourette Syndrome Foundation of Canada
Saatchi & Saatchi Canada

We Give Where We Live
Telus
Taxi Canada

The Inevitable News
World Wildlife Fund
John St.

Trial of Suzuki
Cape Farewell Foundation / ROM Contemporary Culture
John St.