As Kathleen Wynne on Thursday turned a corner at the Whites headquarters in Toronto and came upon a Scorpio 30′ telescopic crane, she flashed a knowing grin.
Just such a specialized crane with a camera mounted on its head was used to focus on the Ontario premier jogging along a country road during a Nov. 2, 2013 shoot for a 30-second Liberal Party commercial posted to YouTube.
“I liked the guy in the (crane) seat with a blanket over him telling me when to sprint,” Wynne recalled of the half-day autumn shoot for the “Never Stop” ad that shows her running alone, and uphill, in the Caledon Hills near Orangeville, with a fresh sheet of rain on the road.
“Now, Premier!” she added, recalling the director’s command, as chairman and CEO Paul Bronfman and other execs at Whites led Wynne around on a tour of the giant equipment rental facility.
And with the Canadian dollar this week touching 91.5 cents in value, compared to the American greenback, Wynne and the local production sector will be hoping that Hollywood producers will also be running to Ontario to shoot even more films and TV series.
“We are prepared for the possibility of more work from the Americans,” Bronfman told Playback Daily.
Ontario has already pointed its klieg lights at the province’s 25% all-spend tax credit to lure Los Angeles producers north to Toronto and beyond.
But Bronfman said a 92-cent Canadian dollar will make Ontario competitive with Louisiana, which offers Hollywood a tax credit to offset fat above-the-line salary costs for A-list actors.
“The good news is we have more equipment than anyone else. The bad news is we have more equipment than anyone else,” Bronfman told Wynne at one point as they looked down a line of HMI lights for a glimpse at the full range of production and related support services available at the Toronto production hub.
“Thank you so much and keep up the good work,” the premier finally said as Wynne and her entourage moved on to a tour of the nearby Cinespace Studios.