Equipment supplier William F. White International has completed a deal to buy Location Equipment Supply.

Paul Potvin’s LES has now been turned into Whites Locations Equipment Supply as part of a bid to create a one-stop equipment and locations support services supplier.

“This is a significant opportunity for all of us at LES to extend our services and customer base well beyond our current scope,” said Potvin on Monday in a statement. “Through Whites’ footprint, we now have a strategic union that can accelerate our momentum and enhance our competitive positioning,” he added.

Potvin, who founded LES in 1994 and has run the company since then, remains with Whites LES, as does the existing management structure.

The newly branded company also remains around the corner from the William F. White Centre in west Toronto.

The Whites LES deal also follows WFW purchasing Telescopic Camera Cranes, now Whites Telescopic, exclusively representing FlyCam Canada‘s aerial photography technology, and rebranding CinequipWhite as Whites Digital Sales & Service.

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