Cineplex Entertainment has named Guillermo del Toro’s Pacific Rim as its first SuperTicket film offering.

Launched in June, the SuperTicket bundle lets movie-goers pre-order a UV digital download of a film, along with their theatre admission ticket.

So for $19.99, the fee for the standard definition download – plus the price of a movie admission ticket – SuperTicket purchasers receive their digital version before the DVD and Blu-ray release date, and will be able to watch it any time on any device.

That $20 price point is around the same price that consumers pay to buy digital downloads and physical DVDs through the Cineplex site now.

The price is clearly steeper than consumers pay to watch movies on-demand, which can range from $0.99 to $9.95 and higher through SVOD services, and through streaming services like Netflix, which is around $7.99 a month all-in.

Cineplex cited research conducted for the company by Ipsos Reid as part of the strategy in the SuperTicket launch, which purportedly conveys cost-savings and convenience benefits to consumers.

According to the research, 55% of Canadians 18-to-34 typically purchase movies they liked viewing in theatres, and the average Canadian cinema-goer has seen their favourite movie 17 times, Cineplex said.

The special features in the Pacific Rim SuperTicket bundle will include 725 bonus SCENE points and access to exclusive content packages related to the film.

That includes value-adders Cinematic Adventure, about director del Toro’s cinematic vision for the film, A Primer on Kaiju and Jaegers, about the origins of the creatures featured in the film, and Mega Sized Sets and The Importance of Mass and Scale, which delve into building the sets to scale and the film’s design aesthetic, respectively.

Pacific Rim, which was shot in Toronto, is a sci-fi epic that follows a war that began when legions of monstrous creatures started rising from the sea. As the massive robots created to combat the creatures prove to be defenseless, the last hope for mankind is two unlikely heroes who must take up the task to defend the world from the mounting apocalypse. Del Toro and Travis Beacham wrote the script, while Del Toro and Mary Parent produced and Callum Greene exec produced the film. Warner Bros. and Legendary Pictures are producers.

Pacific Rim, which will be released July 12, is distributed worldwide by Warner Bros. Pictures.