Avi Federgreen has been named executive director of the inaugural Reel Indie Film Festival.

The showcase of music-themed indie films, to run in Toronto from Oct. 17 to 20, has turned to the Indiecan Entertainment founder to kickstart its debut edition.

“To launch RiFF, we looked for a partner that is active in the indie film community, and we are very happy to announce Avi brings with him great experience and knowledge in producing and distributing indie films,” said Indie Week founder Darryl Hurs in a statement.

Indiecan Entertainment’s upcoming release slate includes the Sheepdogs documentary The Sheepdogs Have At It.

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