This is a weekly analysis of the top three Canadian-made TV programs (excluding sports and news) according to information provided to Playback by Montreal analytics company Seevibes.  It is an opportunity to learn more about Canadian social TV executions. The methodology is summarized below the story.

This week sees perennial list topper Big Brother Canada remaining in the top spot.

It maintained its hold at the top of Seevibes’ list because it continues to expand its social media marketshare. Its overall Facebook activity grew 26% week-over-week, driven largely by a 42% increase week-0ver-week in unique Facebook account holders commenting on its site, according to Seevibes.

Eviction night returned to Thursday night from a one-time, curve ball Sunday night eviction (the curve ball serving to keep house members, and viewers, on their toes). On Thursday two guests were shown the door. With the double eviction, just five guests remain.

Meanwhile, CBC’s social media executions had a strong showing in early April.

The sixth season finale of regular social media hit Heartland‘s resulted in a spike in online chatting, in particular with a large contingent of viewers commenting on the season wrap on the show’s Facebook account. Republic of Doyle also was strong in the period, in part due to producers seeding online activity by providing exclusive images to followers and asking them to share them widely.

Methodology: