Here is a weekly analysis of the top three Canadian-made non-sports and non-news TV programs according to Seevibes’ number crunching (the methodology is briefly explained below).

The goal of this story, which is based upon information supplied to Playback by Montreal social TV analysis company Seevibes, is to help content creators to get a better sense of what is working in Canadian social TV.

Kicking down the social-media door with its debut Feb. 27 is Big Brother Canada. Its broadcast premiere triggered 14,000 concurrent social interactions, a wave that continued well into the next day. Moreover, 90% of the interactions were on Twitter, according to Seevibes (As Twitter comments are openly viewable online – unlike Facebook comments which are semi-private – Seevibes gives Twitter social activity greater weighting). The company gave the reality franchise a score of 72, a very strong rating considering the show is so new that it has not yet built up a cadre of loyal followers. The chatter wasn’t all laudatory, as Seevibes noted many people complained that the first eviction wasn’t quite as live as the marketing had led them to expect it would be.

Meanwhile Lost Girl continued its strong social-media experience, with much of the commenting in the period due to Facebook-touted news that Showcase had renewed it for a fourth season.

However, the period’s strongest performer according to Seevibes was Degrassi. Fans were still reacting to the suicide of the character Cam the previous week.

Methodology:

• Interaction is the number of all Facebook and Twitter activity (including retweets) about a show in English Canada during the 24 hours surrounding a program’s initial air date (since that is when most social media activity occurs).

• Seevibes Score is a number, on a composite index scale of 1 to 100, which provides an overview of the relative value of the social audience of a TV show. It is calculated taking into consideration six variables: total impressions, market share, frequency, feedback level, action level and loyalty score.