In a bid to help content creators get a better sense of how the Canadian social TV landscape is shaping up, Playback has partnered with Montreal-based social TV analysis company Seevibes to put social media-related engagement into perspective. Herewith, a weekly list of the top three Canadian-made non-sports and non-news TV programs according to Seevibes’ number crunching and analysis (the methodology is briefly explained below).

According to Seevibes, Heartland is using a new Facebook strategy to publish exclusive pictures from their upcoming episode during the week ahead, in order to create excitement, and its proving effective overall. Seevibes noted that the producers stated in a Facebook wall post Jan. 15: “In the “olden” days, movie theatres used to have lobby cards of upcoming releases, photos from their next movie displayed in the cinema so fans could get excited for what would be playing next. We are kind of doing a version of that.”

Lost Girl‘s second episode of the third season was broadcasted on Showcase north of the border one week ahead of its U.S. broadcast on SyFy. This explains the heavy back-and-forth that appeared on Twitter between its Canadian audience and its American fans. As Lost Girl garnered more tweets than Facebook postings, and tweets have greater social impression power versus Facebook, it netted a higher score on Seevibes’ index despite Heartland having more total interactions.

Meanwhile, Muchmusic Live had a strong social media showing last week, powered by the interview and live performance by Irish singing duo Jedward.