Rogers Communications on Wednesday underscored a “soft” ad market, even as a surge in smartphone revenue helped lift third quarter earnings.

Overall adjusted earnings at Toronto-based Rogers rose 1% to $495 million, as combined revenue was also up 1% to $3.176 billion.

But higher wireless and cable revenue offset a 4% fall in media revenue to $392 million.

The fall in media revenue for the three months to Sept. 30 followed “softer” results at Rogers’ TV, publishing, digital media, and The Shopping Channel.

The brights spots on the media front were Sportsnet and sports entertainment.

“The third quarter experienced a continued weakening of the advertising market from the levels seen earlier in the year, which suppressed growth in most media divisions,” Rogers said in investor notes that accompanied its latest results.

The bottom line was also undercut by higher programming costs for CityNews and FX Canada, both new channels, and “increased player related costs in sports entertainment.”

Investment in new Citytv programming also comes as that network continues to enlarge its national footprint.