Rick Lewchuk is the latest addition to the CNN Worldwide team.

The former senior VP of Bell Media Agency and brand strategy will join the news network in the newly created position of SVP of creative services, based out of Atlanta.

There, he will oversee on-air and off-channel brand and marketing creative for all CNN Worldwide businesses, and be responsible for brand messaging, on-air promotion, print, out-of-home, radio, television and digital advertising campaigns.

“Rick is a strategic thinker with an excellent track record for growing successful brands across multiple platforms,” said CNN executive VP and chief marketing officer, Janet Rollé in a statement.

“Among his many accomplishments, he was instrumental in the revitalization of Canada’s top media brand CTV, and oversaw its internal agency which is globally recognized for its marketing industry leadership,” she added.

Lewchuk joins CNN Worldwide after serving as an exec at Bell Media for almost 15 years.

Starting at CTVglobemedia as senior VP of program planning and promotion, he assisted in the creation of Canadian brands, including The Comedy Network, CTV News Channel and BNN and launched Canadian versions of brands that include MTV and E!

Since 2007, Lewchuk has served as the senior VP of CTV creative agency and brand strategy, and led a team that was responsible for all aspects of marketing two broadcast networks, 28 television stations, 34 cable networks.

Prior to his work at CTV and Bell Media, Lewchuk was VP of promotions at publicity at Regina-based Baton Broadcasting.