The Canada Media Fund announced Wednesday Maurice Boucher as director of marketing and communications, effective immediately.

Boucher will support CMF strategic objectives by advising the board and executive team on internal and external communications, develop strategies to promote the CMF among the organization’s stakeholders, supervise development and management of media relations and manage the communications team and resources.

Boucher most recently worked at Télé-Quebec as chief of public and media relations. He has also worked in marketing and communications at a senior level at the Canadian Centre for Architecture and the Montreal Museum of Fine Arts, as head of PR, sales and marketing. Boucher was also the first GM of Destination centre-ville, the downtown Montreal commercial development association.