Score Media and the Muay Thai Premier League (MPL) have inked a deal for the Toronto-based sports channel to broadcast six MPL events and a MPL documentary series, Into the Fire. 

The network is targeting 18- to 49-year-old males with its new martial arts programming, Greg Sansone, VP, broadcast operations, The Score, tells MiC.

“[The MPL] fits very well with our brand and programming strategy,” he says. “There is not a lot of Muay Thai currently on Canadian TV and we think there’s a market for it.”

From Media in Canada