Shaw Media-owned Global TV has launched “The Interrogation Room,” a video-based chose-your-own-adventure game for crime drama Rookie Blue.

The online game, which allows viewers to pick and choose how an interview interrogation unfolds, is being promoted with 15-second TV spots on Global, as well as through ads on the network’s website and via social media, Chris Harris, director online content, Global says.

The premise of the story game revolves around the disappearance of a woman named Nathalie. The player must choose one of two actions for every scene and decide how they will play out the interrogation of a suspect. Highlights include sifting through evidence, devising theories on the suspect motives and choosing whether to play the good or bad cop.

At the end of the online game, players are invited to share their experience with friends on Facebook and Twitter.

Created in-house, the purpose of the game is to increase awareness of the drama series, says Harris, adding that it is also a great way to reward loyal existing viewers.

“Along with our creative goals, it was also important to increase traffic to GlobalTV.com, boost time spent on the site, as well as create a new and innovative way for brands to integrate into premium content,” he says.