The Canadian Film Centre’s digital media incubator is headed to university.

Norman Jewison’s advanced training center is putting its CFC Media Lab in partnership with OCAD University to launch a graduate program in Digital Futures, or next-generation cross-media production.

The OCAD program will earn graduating students a part-time diploma and a full-time master’s degree.

“Together, OCAD U and CFC Media Lab have created one of Canada’s leading digital media partnerships, with highly experienced faculty, interdisciplinary teams, diversified industry and cultural partnerships, as well as key cross-sector expertise,” Ana Serrano, director of the CFC Media Lab, said in a statement.

Program details and application information is located on OCAD University’s graduate studies web pages at www.ocad.ca/gradstudies.