Pictured: E! News hosts Ryan Seacrest and Giuliana Rancic.

CTV is launching a major media campaign to promote the return of E! to Canadian television on Nov 29.

The multimedia effort, which the network calls “unprecedented” in scope, includes a series of 30-second spots featuring network personality Michael McColl and promoting a number of other E! shows. It will air on CTV, A, and across the network’s portfolio of specialty channels.

It also includes out of home ads at Yonge-Dundas Square and other locations in Toronto, 30-second spots on CHUM radio stations in Vancouver, Montreal, Ottawa, Calgary and Toronto..

From Media in Canada.