Sim Video is expanding following a merger with Toronto’s Bling Digital, the companies announced on Thursday.

Bling, which specializes in on-set technical services, will move to Sim’s Toronto location on Jan. 1, along with its 14-member staff. Terms of the deal were not disclosed and the companies are still finalizing details. No layoffs are expected.

The company will continue to operate under the Bling name, for now, and co-owners Chris Parker, Manny Rego and Wayne Jennings will still run the service.

The addition expands Sim’s services beyond its stock-in-trade camera and equipment rentals to include video assist packages, on-set data management and digital dailies services.

‘We felt that Bling was very well equipped to bring the work flow part of the digital equation to our company,’ Sim Video president Rob Sim tells Playback Daily.

Bling’s Parker says the companies crossed paths while working on a 58-camera Nike commercial that shot in Toronto last winter.

‘It took our combined forces to tackle a job that big. We knew that, together, we offer a much better solution for clients out there,’ he explains. Parker describes Bling, founded in 2004, as the link between set and post. The company steps in to handle and manage data that’s taken off a digital camera, and safely renders it to editors.

Once Bling is fully integrated into Sim’s Toronto facility, the rental house plans to extend digital services to its other locations across Canada, the U.S. and China.