Frantic Films’ popular reality series ‘Til Debt Do Us Part is headed to U.S. cable channel CNBC, following a deal reached on behalf of the producers by Toronto’s Picture Box Distribution.

The sale gives Debt — which previously aired stateside on the smaller American Life TV Network — more prominent exposure in the U.S. on CNBC, which reaches 97 million American homes. The deal, comprised of three seasons, was negotiated by Picture Box’s director of sales for the Americas Kate Sanagan and CNBC’s Andre Yonteff.

Debt, which airs here on Slice, will premiere on CNBC on Saturday. It is produced by Winnipeg-based Frantic in association with Canwest, and follows financial guru Gail Vaz-Oxlade as she uses tough love to help families get to the bottom of their destructive spending habits.

‘We are pleased to have placed this important show with an American broadcaster such as CNBC,’ commented Sanagan in a release, adding the cable channel is an ‘excellent fit’ for the series.

Picture Box has also sold the series to international broadcasters including Discovery Asia, Zone Media in the U.K. and Sweden’s TV4.