Showcase will launch a new logo and on-air look with its fall programming, promoting the move with a national marketing campaign.

Targeting the 25-to-54 new and current viewer demo – primarily in Toronto, Ottawa, Vancouver, London and Kitchener – the campaign will introduce the new look and schedule via multimedia elements, with the logo as the focal point.

The online element at showcase.ca will see more full-episode streaming of the channel’s dramas, as well as behind-the-scenes footage and exclusive webisodes of Showcase originals.

‘With this new branding we are cementing Showcase’s position as a powerhouse of dramatic content,’ said marketing VP Muriel Solomon in a recent release.

From Media in Canada