Beth Stevenson has been placed atop a new licensing division at DHX Media, formed to handle properties from its offshoots Decode Entertainment, Halifax Film and Studio B Productions.

The new division is looking to extend the reach of properties including Franny’s Feet, Animal Mechanicals and Bo on the GO! into consumer goods around the world. DHX Licensing will also handle dirtgirlworld, Kid vs Kat, and third-party content repped by Decode Enterprises such as Grandpa in my Pocket.

Stevenson is EVP of production and development at Decode Entertainment. Also posted to the new division is Polly Beel as director of licensing and marketing.

‘The launch of DHX Licensing is a major part of our drive to manage and exploit kids’ brands across a number of revenue-generating opportunities,’ said DHX Media president Steven DeNure in a statement.