As the Canadian medal count grew, so did audiences for CBC, which enjoyed a surge in viewers over its second weekend of coverage of the Beijing Olympic Games.
A pair of rowers ended the medal drought for Canada on Saturday and set the stage for a rush of hardware, which at press time totaled 13 medals. CBC’s daytime coverage on Saturday averaged nearly 500,000 viewers, climbing to 1.4 million in primetime and peaking at 2.5 million as Canuck Ryan Cochrane swam to a bronze medal win in the 1,500-meter freestyle event. (All numbers 2+.)
The night also saw U.S. swim sensation Michael Phelps nab his record-breaking eighth gold medal of the Games, an occasion that saw 40 million Americans tune in to U.S. caster NBC, according to Variety.
Meanwhile, CBC grabbed an average 750,000 eyeballs for its Sunday daytime coverage, highlighted by the women’s 100-meter final, which peaked at 1.2 million viewers at 10:26 a.m. ET. The event was swept by Jamaica.
Sunday drew the largest primetime audience for the pubcaster at 1.5 million viewers, peaking at 2.2 million for the women’s triathlon, though the event did not include Canadian medal hopes.
‘As we hoped, Canadians can’t seem to get enough of these games,’ commented CBC programming boss Kirstine Layfield in a release, adding, ‘With our athletes really starting to hit their stride, we look forward to another fantastic week.’
Over on the web, CBC’s Olympics website has triggered more than 25 million page views to date, according to the pubcaster, which says the site is on track to surpass the 27-million page views of the Athens Games.