The formats for The Next Great Leader and Trade Up have gone overseas, following a series of deals at Distraction.
The political reality show, originally developed by CBC, has gone to Pyramedia, a TV production company that operates in the Middle East and north Africa. Its version of Leader will be hosted by company head and regional celebrity Nashwa Al Ruwaini.
Meanwhile, the format for the game show Trade Up has gone to MasMedia in Sweden. Distraction has also sold The Last Word to Spain’s Tri Neo Films, while Dirty Rotten Cheater sold to TV4 in Poland. A deal was also reached for reality show You Be the Judge, to air on Direct Sight in Ukraine.
Distraction CEO and founder Michel Rodrigue, based out of Montreal, pinned the game shows’ deals on their cost-efficiency.
‘Summer sales are generally geared towards the game show and reality genres due to the speed at which the productions can be put together,’ Rodrigue said in a statement, ‘and our most recent deals highlight this trend.’