Numbers are up at Slice, which is touting ratings gains with its target audience ahead of its one-year anniversary next month.

Since the ‘guilty pleasure’ channel launched it has gone after women 18-49, with a strong focus on those in their 30s. Quoting numbers from BBM and Nielsen Media Research, Slice says it is up 31% with 18-49s since it launched. It has also seen steady growth in minutes viewed, up 24% in the same demographic.

‘We were dedicated then to satisfying our viewers with true guilty-pleasure programming and are carrying that commitment through to the coming year,’ says Vanessa Case, the channel’s content VP at parent Canwest. ‘It’s definitely a happy birthday.’

The channel’s spring lineup will continue with Slice’s irreverent programming. Series new to the schedule include Tim Gunn’s Guide to Style, headlined by the Project Runway personality, a 10-week quest for love in How to Find a Husband, and the world broadcast premiere of Spoiled Rotten, in which wealthy families accustomed to affluent lifestyles are given a dose of ordinary life.

From Media in Canada