Corus Entertainment is gearing up for the Feb. 14 launch of CosmoTV with an interactive website and some new details about programming. Viewers are currently getting a glimpse of the new channel in a programming block on Corus’ W Network, while, at www.cosmotv.ca, viewers can vote in the CosmoTV Bachelor Search or peruse sex tips, quizzes, sneak peeks and behind-the-scenes content. L’Oreal Paris is currently advertising at the site.

The new channel will focus on men, sex and relationships — much like the magazine brand. Launched in partnership with Hearst Corporation, CosmoTV is promising fun, flirty and irreverent entertainment for women aged 18-34 — and it just may take a bite out of the still-young Alliance Atlantis guilty pleasure channel Slice. Cosmopolitan TV Canada joins Cosmopolitan Television networks in Spain and Latin America.

Corus EVP/GM lifestyle, drama and movies Susan Ross says Cosmo ‘is an iconic brand, one that really resonates with young women. And with Corus’ long-standing experience in women’s specialty television — right out of the gate we have a good head start at making this a success.’

The channel’s flagship series is Oh So Cosmo, dubbed the ultimate guide for the single girl and hosted by Josie Dye. The sex-tips-and-more half-hour show will premiere Thursday, Feb. 14, at 10 p.m. ET before settling into a Wednesday 9 p.m. ET timeslot. Other programming will include uncut marathons of Sex and the City and The Bachelor.

Other grabbers on the schedule include: The Agency, a seven-part series following booking agents from the top-flight Wilhelmina modeling agency; Abbey and Janice: Beauty and the Best, a six-parter featuring Britain’s Next Top Model star Abbey Clancy and über-supermodel Janice Dickinson as they break Clancy into the American modeling world; and Dirty Cows, a comedic look at a bunch of English roses who fight dirty to win the hand and land of a wealthy, handsome farmer.

Friday nights will be billed CineCosmo and filled with chick-friendly flicks like Before Sunset and Pretty in Pink. Weekend mornings will be aimed at helping the Cosmo girl recover from a night on the town. Hangover Weekends will include a programming block that airs Beautiful People, Miss Match, Felicity, Veronica Mars, American Princess, Ladette to Lady, The Bachelor, The Bachelorette and Abbey and Janice: Beauty and the Best.

From Media in Canada