As speculation and, yes, even doomsday-like predictions about the near-future of primetime swirl in the news regarding the Hollywood writers strike, CTV recently sent a letter reassuring its media agency clients that some of the biggest shows on Canadian TV are returning in January.

While the net professes confidence in its slate of new programming, the letter also states that credits may be requested if media buyers feel their clients’ needs are not being met. In some cases, where possible, buyers’ purchases may be supplemented with bonus spots.

One show that will likely pique interest is CTV’s new acquisition for the mid-season, Lipstick Jungle, starring Brooke Shields and based on the novel by Candace Bushnell, author of Sex and the City.

The net’s communiqué to buyers also drummed up interest in its other four new big-buzz acquisitions for the mid-season schedule, which include Terminator: The Sarah Connor Chronicles, a Dancing with the Stars spin-off, the new drama Eli Stone, and the reality series Oprah’s Big Give, from Harpo Productions and Amazing Race executive producer Bertram van Munster.

In terms of other shows the net expects to deliver that will not be affected by the strike, there are seven episodes of Jericho, 13 of Dirt, eight of 4Real and eight of The New Adventures of Old Christine.

At the top of the list of returning shows is the ratings juggernaut American Idol, premiering Tuesday, Jan. 15. Already in the can for 2008 are 10 other series, including Lost, Medium, Law & Order, Corner Gas, Nip/Tuck, Degrassi: The Next Generation, Robson Arms and Instant Star.

Also expected to debut before the end of the 2007/08 season are new cycles of the hits So You Think You Can Dance and Dancing with the Stars. CTV is also home to the Golden Globes (Jan. 13), the SuperBowl (Feb. 3), the Academy Awards (Feb. 24) and the Junos (April 6).

Movies and miniseries will include the Canadian-mades Mayerthorpe, Elijah, Who Named the Knife and the two-part, four-hour miniseries Would Be Kings.

American media outlets reported Monday that pilot development for the 2008/09 season could be at serious risk if the strike doesn’t end soon, with some sources saying that if writers aren’t back on the job by January or February, 25% to 50% of the usual number of pilots may be scrapped. CTV declined to comment on such highly speculative reports and predictions, saying the net is focusing on day-to-day realities.

From Media in Canada