Inside goes interactive

CanWest MediaWorks has launched an interactive game for TV trivia fanatics to support the second season of Inside the Box on TVtropolis, which premiered in the 6 p.m. timeslot last week.

The online game, hosted on TVtropolis.com, part of the Canada.com network, mimics the show’s 20 questions format. On-air, contestants compete for $10,000. The online game tracks users so that no one person will play the same game twice.

The last four of Inside the Box‘s 65 eps will feature TV critics playing for charity. The second season will also end with a trivia champions tournament.

The online game was created by CanWest in partnership with Toronto-based Lone Eagle Productions.

From Media in Canada