Veteran sportscaster Keith Pelley will step down as president of the CFL’s Toronto Argonauts following the 2007 Grey Cup, to head up coverage of the 2010 Winter Olympics and 2012 Summer Games.

Pelley will lead the joint CTV/Rogers Olympic consortium and will be responsible for building the organization, overseeing its day-to-day operations, sales and marketing initiatives, and creating a multi-platform Olympic coverage plan.

‘The Olympic Games are the pinnacle of sports and sports broadcasting. The magnitude of the coverage planned by CTV and Rogers is revolutionary and one of the largest endeavors in Canadian television. I am truly honored and excited to lead the charge,’ said Pelley in a Tuesday release.

Prior to presiding over the Argos, Pelley was president of TSN, where he got his start in 1986 as an editorial assistant, and has also worked as a producer of NFL and NHL content for Fox Sports.

CTVglobemedia and Rogers Media acquired the Canadian broadcast rights for the 2010 and 2012 Games in February 2005. The group will deliver continuous English- and French-language coverage 24 hours a day, totaling more than 4,000 hours over both Games.