Seville Films took the top spot at the box office last week with Partition, earning $127,690 for the India-set historical drama and knocking The Chinese Botanist’s Daughters down to number two among Canadian-mades for the week ending Feb. 8.
Partition, helmed by Vic Sarin and coproduced by Myriad Pictures, debuted on 28 screens nationwide to an average of $4,560. Daughters slipped to second place after three weeks in theaters via Christal Films, with overall box-office receipts totaling $113,748.
Meanwhile ¿ force de rêves, the French-language documentary about active seniors, continued to perform on one screen for K-Films Amérique in its second week. The film from director Serge Giguère held the number three spot on the strength of $5,133 on just one screen in Montreal — for a cumulative total of $11,134.
K-Films exec Louis Dussault says the Montreal outfit now has about 45 bookings for the film, which will open in Sherbrooke this Friday, followed by Quebec City.
‘They watched the box office in Montreal and when they saw the film doing well, they booked it,’ Dussault tells Playback Daily, adding that they expected ¿ force de rêves to sell tickets, following a strong marketing campaign.
‘After it opened the International Documentary Film Festival in Montreal in October, we showed the trailer in about 40 theaters in Quebec before its release. We also did 2,000 posters in Montreal, while the filmmaker did a lot of print, radio and TV interviews,’ he says.
K-Films will likely wait to use the festival circuit in the rest of Canada as a platform before releasing Rêves nationwide, according to Dussault, who says the film also screened well in Paris. The National Film Board is handling international distribution rights.
Meanwhile, Alliance Atlantis Vivafilm’s Roméo et Juliette dropped to the number four spot, with overall earnings at $1.3 million after seven weeks. Rounding out the top five is Christal Films’ Mount Pleasant, which, in its two-week run, has earned only $6,033.