MuchMusic has signed a deal with Amp’d Mobile that will see the youth-aimed U.S. cell phone carrier run video-on-demand, live video and other content from the Much line of channels.

Amp’d will stream live video from MuchMusic, MuchVibe and MuchRetro, plus original shows including Intimate & Interactive and Live@Much, under the terms of the exclusive, two-year deal starting in March.

‘Amp’d Mobile is a natural fit for MuchMusic,’ says David Kines, VP of music and youth services at parent CHUM Television, ‘as both brands appeal to youthful, hip consumers.’