* Cookie Jar Entertainment has named Wiebke Hoefer as director of European sales, based in Paris. The company also tapped Susan Richter as VP of U.S. licensing.

* Léon G. Arcand, formerly with Cineflix, is the new executive producer for Image In Media, a subsidiary of Section Rouge Média, based in Longeuil, QC.

* Vibika Bianchi has been promoted to director of original productions at Corus Entertainment’s specialty channel W Network, a position previously held by Maria Armstrong, who has stepped down to start her own production outfit, Armstrong Entertainment.

* Alice de Maré is the new VP of programming at Distraction Formats in London.

* Rae Hull is leaving her post as regional director for CBC in British Columbia.

* Annmarie Lesiuk has been named head of sales and acquisitions at Toronto-based Portfolio Entertainment.

* Avik Lee has joined Toronto-based S-VOX as its new client relations coordinator.

* Iroquois, ON-based Ross Video has appointed Kyle Luther as its U.S. national sales manager.