Seduction ­- romantic and otherwise – is the theme of the 2006 Shorts in Motion: The Art of Seduction copro from the National Film Board and marblemedia.

Presented by CHUM’s Bravo!FACT, SiM phase II features 10 two-minute shorts that will be available not only on TV, film and online, but also on mobile media including video-capable cell phones.

The market is dictating that the time to get on board with mobile is now, says Judy Gladstone, executive director of Bravo!FACT.

‘The NFB and Bravo!FACT are ready with content, and we think by this Christmas will be the item to own,’ she says.

Production on SiM II is currently underway, with the complete package of films, interactive website and cell phone component due to be ready for public viewing by the end of the summer.

Films in the second run include On Fire by Jenn Goodwin, Sou by Theodore Ushev, Dirty Dog by Trent Carlson, Strip Show by the team of Adam & Dave, plus pieces by Mark McKinney, k-os, Anita McGee, Ann Marie Fleming and Guy Maddin. Michael Fukushima, who produced the Genie Award-winning animated short cNote, is on board as a producer.

Gladstone says this year’s initiative is larger and more elaborate than 2005’s inaugural phase, which featured two films by Don McKellar shot with cell phone technology that screened at the Toronto International Film Festival. The overall budget, she says, has gone from ‘well under’ $100,000 in 2005 to between $500,000 and $1 million in 2006. This round includes new funding from Telefilm Canada, the Ontario Media Development Corporation and cell phone maker Sony Ericsson.