Host Alanis Morissette got nearly naked, there were more musical performances than any other year in the Juno’s 33-year history, and it was the most-watched show in Canada on Sunday, April 4. However, the 2004 Juno Awards, broadcast live from Edmonton’s Rexall Place by CTV, drew significantly fewer viewers than last year.
The Canadian music awards show attracted 1.51 million viewers to CTV, according to preliminary numbers from BBM. Last year’s event, hosted by Shania Twain, drew 2.2 million, while 1.46 million tuned in for the 2002 show, the first year CTV held broadcast rights to the Junos.
Up against the Junos on Global was a lineup of imported faves including The Simpsons at 8 p.m., which drew over one million viewers, according to BBM. At 8:30 p.m., Two and a Half Men attracted 706,000 viewers, followed by Malcolm in the Middle with 887,000, Everybody Loves Raymond with 626,000 and finally, Crossing Jordan, which attracted an audience of 866,000.
These numbers suggest Global did not lose viewers to the Junos; in fact, Global attracted an average of 837,000 viewers on April 4 between 8 p.m. and 11 p.m., slightly higher than its Sunday night season-to-date average of 826,000.
CBC ran back-to-back episodes of Da Vinci’s Inquest against the Junos, drawing 409,000 viewers at 8 p.m. and 539,000 the following hour.