Mike Bullard landed with a thud last month when his late-night talk show brought less than 100,000 viewers to its new home on the Global network. Bullard’s new, self-titled show earned a national audience of just 96,000 when it debuted Nov. 24, according to head counters at BBM, and has lingered at about the same level since, despite a significant ad and promotional push.

Roughly one third of his viewers are adults 18-49, generally thought to be his core fans.

Meanwhile, his old network, CTV, is getting twice the ratings with The Daily Show with Jon Stewart and eTalk Daily. The Daily Show is now averaging 200,000 in its midnight slot, leading into CTV’s entertainment magazine, which pulls in over 120,000.

Global exec David Asper admits the numbers are disappointing. ‘We know when you switch networks it takes a lot of time to build an audience,’ he says. ‘This just means we have to work harder.’

Bullard’s ratings were down at CTV and The Comedy Network before he left in a huff in August, but he was still averaging 130,000 on the main net and another 20,000 on the specialty channel. Bullard has been very critical of his old network since leaving, and pundits say it may have cost him some popularity.