Peter Moss on the Internet: ‘I find the notion of what they call ‘two-box’ entertainment – sticking TV together with the Internet because the Internet is there – is not as interesting as doing television better. The more you attempt to look like something else because it might be more popular, the more irrelevant you become.

‘I still think narrative is the way kids explain the world. And television, so far, is a narrative medium, unlike gaming or the Internet.’

Moss on development: ‘[Consider] a writer or producer in television. The challenge of getting your idea onto the screen isn’t just how good you can conceive it, it’s how good you can get it. Which is to say, your ability to navigate the corporate corridors – ‘the long money trenches,’ as Hunter S. Thompson called them.

‘Television isn’t set up to support excellence, it’s set up to support the survivor. The compromiser. The ‘get it done-er.’ That’s why you need to go in with very high ideals, because they will be eroded as you progress. You need to keep them strong so they can stand the erosion.’

Moss on today’s kids: ‘We hear a lot that kids have changed and they are growing up faster. I don’t believe that for a second. Human development has taken centuries; it isn’t going to change in 10 years. Styles change all the time. Ways of storytelling change. Certainly your sense of pace and rhythm changes. But the kids themselves don’t change… They’ve never lost their enthusiasm.’