Former Padulo Integrated SVP, creative director Mark Dwyer has hooked up with audio producer Doug Pennock and composer Blair Packham to launch music production house Zoo Music.

The company will take an innovative approach to the business by looking to freelance the creation of music to outside artists in the hopes of creating ‘a fresher and more authentic sound.’

‘The concept is to source working musical artists and let them think like musicians,’ says Pennock. ‘The three of us will guide the process to ensure that we hit all of the client’s advertising objectives, while our composers work from pure musical instinct.’