Post City Productions, a new full-service post shop, will open officially in the next two weeks, positioning itself in a crowded Toronto market by offering, say its principals, one-stop shopping, attractive pricing and some unusual service components.

Post City is the undertaking of producer Mark Terry of Hollywood Canada Productions and Sandy Davis, owner of consulting firm Media Net Communications and formerly gm of ciss fm.

The shop, located on two floors of Studio City at 366 Adelaide Street East, will incorporate video and audio post, original music, research and computer animation services, as well as producing its own film and tv projects, with Terry’s company operating under the Post City umbrella.

The animation arm of the company, currently up and running, is provided by Nina Beverage’s BeeVision, an established animation shop, which will change its corporate name to The Hive and operate under the auspices of Post City.

All the Post City partners have varying percentages of participation in each other’s enterprises and the whole company.

One of the unique features of the company, says Terry, is that it will offer independent producers a unique funding opportunity, the details of which are still being worked out.

Also notable is the research department, which will undertake studies, including focus group testing for new tv pilots, an activity more widely practiced in the u.s., says Terry. The arm will be headed by David Oakes, who has a 20-year background in the u.s. in research for nbc and abc.

Terry says producers can access the research services to determine audience reaction to a pilot, to customize a show, and as an additional means of fortification when approaching prospective broadcasters.

The facility will feature three Avid-based video edit suites, including a video editing theater providing a large screen and theater seating for use in feature film post.

Audio services will include three Pro Tools audio systems with mixing, a 10-panel foley room, and voice-over booth. The shop will also offer original music composition courtesy Caron Nightengale.

Terry says the shop will target corporate, commercial, film and tv work. ‘Our concept is to offer an advantage by having everything in one spot.’ He says the shop will offer competitive pricing and will be ‘one of the least expensive post houses in town.’

The production side of the company has several projects in development, including a Gordon Pinsent feature called The Walk, which Terry will be shopping around following budget reworking. Terry recently completed The Man in the Iron Mask, a feature with Paramount, which opened the new Sonoma Valley Film Festival.